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Livpure Ingredients: Six Named, None Quantified

Six ingredients in writing, ten in the artwork, and not one milligram figure anywhere.

Quick answer

Livpure's marketing panel names six ingredients: silymarin, betaine, berberine, molybdenum, glutathione and camellia sinensis. No amount is published for any of them, because no Supplement Facts panel was supplied with this product. The brand's own image set contains four further ingredient photographs — resveratrol, choline, genistein and chlorogenic acid — which appear nowhere in the written material, and with no printed panel there is nothing to settle whether they are in the capsule.

The six named, and the blank beside each

Three columns. The third one is the reason this page reads differently from every other ingredients page on the internet.

Named on the packWhat it isAmount published
SilymarinThe extract of milk thistle seed, <i>Silybum marianum</i>Not published
BetaineTrimethylglycine, found in beetroot and also an approved prescription drugNot published
BerberineAn alkaloid from barberry and several other plantsNot published
MolybdenumAn essential trace mineral with a 45 mcg Daily ValueNot published
GlutathioneA tripeptide the body makes itself, and the main cellular antioxidantNot published
Camellia sinensisThe tea plant, sold as supplements in green tea extract formNot published
Why every cell in the third column is empty

Because no Supplement Facts panel was supplied with this product, and we have not been able to read one anywhere. A dietary supplement sold in the United States must carry that panel under 21 CFR 101.36 — it is the one part of a label written by regulation rather than by marketing. We cannot show you a photograph of something we were not given.

What that costs you

Everything downstream. With no panel there is no serving size, no servings per container, no amount for any ingredient, no proprietary blend total, no % Daily Value column, no other-ingredients line and no allergen statement. Not one of the six ingredients below can be compared with any study.

What the pack does say

LIV PURE · Powered by Nature† · Dietary Supplement · 60 Capsules

Six named, ten photographed

The brand supplied ten ingredient images. Its own panel names six of them. Both sets are below, because with no printed panel there is nothing to reconcile them with.

The six the panel names

Silymarin: Milk thistle in flower
SilymarinNamed on the panelMilk thistle in flower
Betaine: Beetroot, the commercial source
BetaineNamed on the panelBeetroot, the commercial source
Berberine: Barberry fruit
BerberineNamed on the panelBarberry fruit
Molybdenum: Molybdenite ore
MolybdenumNamed on the panelMolybdenite ore
Glutathione: Leafy greens
GlutathioneNamed on the panelLeafy greens
Camellia sinensis: The tea plant in flower
Camellia sinensisNamed on the panelThe tea plant in flower

The four that appear only as pictures

Resveratrol: Named only by this file
ResveratrolImage onlyNamed only by this file
Choline: Named only by this file
CholineImage onlyNamed only by this file
Genistein: Named only by this file
GenisteinImage onlyNamed only by this file
Chlorogenic acid: Named only by this file
Chlorogenic acidImage onlyNamed only by this file
What this means, said carefully

We cannot tell you that resveratrol, choline, genistein and chlorogenic acid are in this capsule, and we are not saying they are. We can tell you that the brand supplied ten ingredient photographs and names six ingredients, and that with no Supplement Facts panel there is nothing to settle the difference. If genistein is in here it is usually sourced from soy, which is a question for anyone with a food allergy.

The six in detail

Each card carries the amount published for that ingredient — which is, in every case, the same — and what a named public source says about it.

not published

Camellia sinensis

The ingredient with a liver warning attached, in a liver product. NCCIH records that liver injury has been reported in people using green tea extracts in tablet or capsule form, and that 5 to 15 per cent of Americans carry a genetic variant that appears to raise the risk.

not published

Berberine

Repeated oral berberine significantly decreased CYP2D6, 2C9 and 3A4 activity in human studies, so it can affect the level of a great many ordinary medicines. Sloan Kettering also warns it may worsen jaundice in infants.

not published

Silymarin

The ingredient people buy a liver supplement for. NCCIH's read is that the trial evidence is conflicting or too limited, and that two NIH-supported trials found no benefit.

not published

Betaine

Also a prescription drug, Cystadane, at 6 grams a day for homocystinuria. The only ingredient here with a hard published dose anywhere — and no amount on this pack to set beside it.

not published

Molybdenum

Daily Value 45 mcg, upper limit 2,000 mcg. The NIH records that no known group is likely to have inadequate intakes and that deficiency has not been reported outside a rare genetic mutation.

not published

Glutathione

Made by the body from three amino acids. No Daily Value, no Adequate Intake, no agreed oral dose, and a long-running argument about whether swallowing it does anything.

See the full Supplement Facts panel for every line on the label.

All ten, in one place

Scroll or use the arrows. The six named cards are marked as such; the four image-only cards say so plainly.

Why the amount column is empty

Because there is no Supplement Facts panel for this product in anything that was supplied to us, and we could not read one anywhere else.

That panel is where amounts live. Under 21 CFR 101.36 it must carry the serving size, the servings per container, the name and amount per serving of every dietary ingredient, the percent Daily Value where one exists, and an other-ingredients line. It is the only part of a supplement label written to a format somebody else set.

This is a different problem from the usual one. The common complaint in this category is the proprietary blend, where a single total weight is printed and the individual amounts are hidden inside it. A blend at least gives you a ceiling: the ingredient in position n cannot exceed the total divided by n, and that arithmetic is worth doing.

Here there is no total either, so there is no ceiling, no floor and no arithmetic available. Six names and nothing else.

What a number would have bought you

The ability to compare. Every source quoted on this page describes a dose, a reference intake or a threshold, and not one of them can be set beside a figure from this product, because this product publishes no figures.

What the evidence says about each of the six

Front of the card: what it is and what amount is published. Tap it over for the named source and the exact words.

The four that appear only as pictures

Ten ingredient photographs came with this product. Six of them correspond to ingredients the brand names in writing. Four do not: resveratrol, choline, genistein and chlorogenic acid.

We want to be careful about what that does and does not show. The names come from the image filenames, and the photographs themselves depict what those names would lead you to expect — grapes for resveratrol, coffee cherries for chlorogenic acid, yellow flowers for genistein, green pods for choline. It is a consistent set, produced by somebody who knew what they were illustrating.

What it does not show is that any of those four is in the capsule. We are not claiming that and nobody should read this page as claiming it. Ingredient artwork is a marketing asset and it is entirely possible for a brand to commission images it then does not use.

The reason it is worth a section is that there is no printed panel to settle it. On a normal product, a discrepancy between artwork and ingredient list is resolved in ten seconds by turning the bottle round. Here there is nothing to turn round to.

One of the four matters more than the others for a practical reason: genistein is an isoflavone usually sourced from soy, and there is no allergen statement on this product either way.

No standardisation, on any of them

A standardised extract states what proportion of it is the compound the research is about. So much per cent silymarin, so much per cent EGCG, so much per cent berberine. That figure is what turns a milligram number into a comparable dose.

Nothing on this product states one. Not for the milk thistle, not for the green tea, not for the berberine.

NCCIH makes a point about milk thistle that belongs directly beside that: “some products have been found to contain amounts of silymarin substantially different from what's stated on the label”. The uncomfortable version of that sentence for this product is that there is nothing stated on the label to differ from.

So even if every milligram figure were published tomorrow, the extracts would still not be comparable with the trials, because the trials used standardised material and this product does not say what is inside its extracts.

Where these facts come from

The six ingredient names come from the brand's own “Inside LivPure” marketing panel and from the brief supplied with the product. The four additional names come from the brand's own image files. Every claim about evidence is attributed to a named source in the reference list, and every one of those sources is a page we opened ourselves.

Livpure Ingredients: Six Named, None Quantified: common questions

What exactly is in it?

Six ingredients are named: silymarin from milk thistle, betaine, berberine, molybdenum, glutathione and camellia sinensis, the tea plant. None carries an amount. The brand's own image set contains four further ingredient photographs — resveratrol, choline, genistein and chlorogenic acid — which appear nowhere in the written material, so we cannot tell you whether those are in the capsule.

Why does the site say six ingredients in one place and ten in another?

Because our two sources disagree. The brief and the Inside LivPure panel both name six. The brand's image files, supplied in the same pack, depict ten. We publish both and we do not pick the convenient one, because with no printed panel there is nothing to settle it with.

Is there any amount published for anything?

No. Not a milligram, not a microgram, not a proprietary blend total, not a percent Daily Value. This is a step beyond the usual proprietary-blend problem, where at least a total weight is printed and the parts are hidden. Here there is no total either.

Are the extracts standardised?

Nothing on this product states a standardisation. No silymarin percentage, no EGCG percentage, no berberine percentage. NCCIH's note about milk thistle products containing amounts substantially different from the label is worth reading beside that: this label states nothing that could differ.

Is the green tea extract a problem?

It is the sentence on this site we would keep if we had to delete every other one. NCCIH states that “although uncommon, liver injury has been reported in some people who used green tea products, primarily green tea extracts in tablet or capsule form”, and that 5 to 15 per cent of Americans carry a genetic variant that appears to raise the risk. This is a liver supplement, camellia sinensis is named on its own panel, and no amount is published.

What should I know about the berberine?

Memorial Sloan Kettering reports that repeated oral berberine at a dose used in some studies significantly decreased CYP2D6, 2C9 and 3A4 activity in human studies — three enzyme systems that clear a very large share of ordinary prescription medicines. It also warns that berberine may worsen jaundice in infants. No amount is published here, so no pharmacist can assess it by dose.

Does the milk thistle in it work?

NCCIH's summary of the trial evidence is that results in liver disease “have been conflicting or too limited to allow conclusions to be reached”, and that two NIH-supported trials, in hepatitis C and non-alcoholic steatohepatitis, did not show benefits. It also notes that some milk thistle products have been found to contain amounts of silymarin substantially different from the label. This label states no amount at all.

Ready to try Livpure?

One bottle is 60 capsules. How many days that is depends on a serving size nobody published, so we cannot tell you. The 60-day guarantee runs from purchase either way, and the price is shown at checkout.

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Livpure · 60 capsulesNo panel published · 6 ingredients named · price shown at checkout
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