Five supports, one front-panel line and a dagger. Here is what each one is doing.
Livpure's front panel reads Powered by Nature followed by a dagger, which makes no claim about the body at all. The sales page carries five structure and function claims: supports liver detoxification, supports liver cell regeneration, maintain optimal liver health, supports fat-burning and helps boost metabolism. All five are permitted wording and all five carry the required FDA disclaimer. No disease is named anywhere on the pack, which is genuinely to the product's credit. None of the five can be assessed, because no amount is published for any ingredient.
On most products in this aisle these panels carry the benefit claims that the Supplement Facts box cannot support: energy, stamina, vitality, confidence, each with an asterisk. They are where a label goes to promise things.
Both of this brand’s panels decline to. They are navigation, pointing back at the formula, the facts panel, the directions and the format. The recurring instruction across both is Follow Label Directions.
That leaves the entire promise of this product resting on two words printed on the front of the bottle, which is what the cards below are about.
Printed on the front of the bottle under the wordmark, with a dagger after it. The phrase makes no claim about the body at all, so it is not a structure and function claim and it needs no disclaimer. The dagger is the interesting part: it is the mark that normally sends a reader to <i>Daily Value not established</i> on a Supplement Facts panel, and this product has no panel for it to reach.
A structure and function claim, of the kind a supplement may make with the disclaimer attached. Detoxification has no agreed definition outside clinical toxicology, and no measurement is named that would show it happening or failing to.
A stronger construction than the one above, because regeneration describes a specific biological process rather than a vague direction. No dose on this pack can be matched to any study of it, because no dose is published.
Optimal is doing a lot of work here and is not defined. Liver health is assessed by blood tests ordered by a clinician, which is the useful thing to know and the thing a bottle cannot do for you.
Two weight-adjacent claims on a product sold as a liver supplement. Of the six named ingredients, green tea extract is the one with a weight literature, and NCCIH describes its effect on body weight as <i>modest</i> — while also recording the liver injury reports.
A badge on the listing. No doctor is named on the pack, on the listing, or anywhere in the material we were given. We have not invented one, and a credential you cannot check is not a credential.
It names no disease. Not on the front, not on the marketing panel, not in the five supports on the sales page. After the last product this desk wrote up, whose front panel carried the word diabetes, that is worth putting at the top rather than the bottom.
The FDA disclaimer is present on the marketing panel and it is correctly worded: these statements have not been evaluated by the Food and Drug Administration, this product is not intended to diagnose, treat, cure or prevent any disease.
The claims themselves are ordinary structure and function wording. A dietary supplement may say that an ingredient affects the normal structure or function of the body, and supports liver detoxification is that kind of statement rather than a disease claim.
None of that tells you whether the product does anything, and none of it survives contact with the fact that no amount is published for any ingredient. But a page that criticises a product should be clear about what the product did not do wrong, and this one did not reach for a disease.
Under the wordmark, inside a ruled box, the bottle reads POWERED BY NATURE followed by a dagger: †.
A dagger is a reference mark. On a dietary supplement it has a conventional job, and it is a specific one: it marks an ingredient for which no Daily Value has been established, and it lives on the Supplement Facts panel beside the line it refers to, explained in the footnote underneath.
This product has no Supplement Facts panel. So there is no footnote for the dagger to point to and no line it could be marking. The mark has no destination.
It is not the same as the more common problem, which is an asterisk on a claim with the FDA disclaimer elsewhere. Here the FDA disclaimer on the marketing panel carries no mark of its own, and the only reference mark anywhere on the product is on a phrase that makes no claim about the body.
By itself this is small, and we would not build a page around it. It is worth a section because it is the second production signal on the same product, and the first one is that the panel the dagger belongs to does not exist.
Not because a misplaced symbol harms anyone. Because reference marks are the cheapest possible test of whether a label was assembled by somebody who knew what each part was for — and on a product you cannot otherwise check, those signals are most of what is left.
Nothing specific, and that is not a criticism of this brand alone. The word detoxification has a precise meaning in clinical toxicology and no agreed meaning at all in supplement marketing.
There is no measurement that distinguishes a detoxified person from an ordinary one, no threshold above which a product supports detoxification and below which it does not, and no endpoint that could show the claim failing. A sentence that cannot fail is a sentence that carries no information.
The liver detoxifies continuously, in every healthy person, without assistance. That is one of the things it is for. A supplement claim built on the word is not describing a service the body was not already performing.
The same applies to maintain optimal liver health. Optimal is not defined, and liver health in any usable sense means a set of blood values — ALT, AST, bilirubin and others — that a clinician orders and interprets. That is a real measurement, and it is not something a bottle can offer you.
Two of the five supports are not about the liver at all: supports fat-burning and helps boost metabolism.
Of the six named ingredients, the one with a genuine weight literature is camellia sinensis, in green tea extract form. NCCIH's assessment is measured: the catechins and caffeine in green tea and its extracts “may have a modest effect on body weight”.
Modest is doing real work in that sentence, and it is NCCIH's word rather than ours. The same page also carries the liver injury reports that make green tea extract the ingredient we flag most firmly on this product.
So the two weight claims rest, as far as anyone can tell from the outside, on the ingredient with the most complicated safety file in the formula, at an amount nobody published. That is the honest position and it is uncomfortable in both directions.
Both columns matter on this page, because the claims are the part of this product that behaves best.
Four of the thirty-two files that came with this product, chosen because they show where the effort went.
The asset pack for this product contains thirty-two images: ten badges, ten ingredient photographs, four product shots, two wordmarks, a payment-card strip, a marketing ingredients panel, a banner, a share image, a money-back roundel and a favicon. Somebody spent real effort on all of it. Not one of those files is the Supplement Facts panel, which is the single document that would let any of the claims be checked.
Nothing on this page should be read as a claim that Livpure treats anything. No dietary supplement may lawfully claim to diagnose, treat, cure or prevent a disease, and liver conditions are diagnosed and managed by clinicians using blood tests. If that is why you are here, the appointment is worth more than the bottle.
We do not know. On a dietary supplement a dagger conventionally marks an ingredient for which no Daily Value has been established, and it belongs on the Supplement Facts panel beside the line it refers to. This product has no panel, so the mark has nothing to point at. The FDA disclaimer on the marketing panel carries no mark of its own.
No. Not a milligram, not a microgram, not a proprietary blend total, not a percent Daily Value. This is a step beyond the usual proprietary-blend problem, where at least a total weight is printed and the parts are hidden. Here there is no total either.
Because we were not given one and could not find one. A dietary supplement sold in the United States must bear a Supplement Facts panel under 21 CFR 101.36, and that panel is where the serving size, the amount of every dietary ingredient and the percent Daily Value live. No photograph of one came with this product's assets. Rather than reconstruct a panel from marketing copy — which would mean inventing numbers — we have built this site around the absence and said so on every page it affects.
Nobody is named. Not on the pack, not on the listing, and not anywhere in the material we were given. We have not invented one. The pack also carries a stock photograph of an unnamed person in a white coat, which is an aesthetic rather than a credential.
No, and nothing in this category is. The FDA states that it does not have the authority to approve dietary supplements before they are marketed. The listing says the facility is FDA-registered, which means a factory is on a list — a registration, not an endorsement, and here it is a registration for a factory that is not named.
Because a score is the sum of what can be checked, and almost nothing here can be. Label transparency and published amounts both score half a point out of five, because there is no Supplement Facts panel. Dose against research scores one, because there is nothing to compare. The guarantee scores four, because it is real. Averaging the eight lines gives 1.8, and we publish the lines as well as the total so you can disagree with any of them.
One bottle is 60 capsules. How many days that is depends on a serving size nobody published, so we cannot tell you. The 60-day guarantee runs from purchase either way, and the price is shown at checkout.
Order NowRead the label firstNo price was published to us. We print no figure we have not seen ourselves. · 60-day guarantee from purchase · Not for under 18, pregnancy or nursing